Email Marketing
Klaviyo Flows & Campaigns — April 2026
List Size Klaviyo
1,847
1612 active
Email Revenue % Computed
12.1%
Benchmark: 25-35%
Avg Open Rate
27.1%
Trending down from 34.2%
Flows Status
3 Active
3 Missing
Flow Status Klaviyo
7 essential e-commerce flows — only 3 exist, none fully functional
Welcome Series
DegradedOnboarding sequence for new subscribers. Cut from 4 emails to 1 on Jan 3, 2026.
Recovery: 3 disabled emails still exist in Klaviyo
Abandoned Cart
ActiveCart recovery flow. Only 1 email at 1 hour. Missing 24h and 72h follow-ups.
Recovery rate: 4.2% (benchmark: 8-12%)
Post-Purchase
ActiveShipping notification only. No cross-sell, review request, or reorder reminders.
Incremental revenue: $0
Win-Back
MissingRe-engage lapsed customers. Critical for 396 disengaged contacts.
No flow exists
Browse Abandonment
MissingFollow-up for visitors who browse but do not add to cart.
No flow exists
Subscription Mgmt
MissingRenewal reminders, skip/pause options. Prevents surprise charges.
No flow exists
Sunset / List Hygiene
MissingRemove or re-engage disengaged contacts. 50.5% of list is at-risk or disengaged.
No flow exists
Welcome Flow Comparison Klaviyo Computed
Version 1 (Nov 2025)
4 Emails over 14 Days
1
Welcome to Cortex Naturals! Here's 15% Off Your First Order
Open: 58.0% / Click: 12.0%
2
How to Build Your Perfect Nootropic Stack
Open: 42.0% / Click: 8.0%
3
Your Personalized Stack Is Ready
Open: 38.0% / Click: 6.0%
4
How's Your Stack Treating You?
Open: 35.0% / Click: 4.0%
3.2x subscription conversion multiplier
Subscribers who completed all 4 emails: 31.2% subscription rate
Version 2 (Since Jan 3, 2026)
1 Email Only
1
Welcome to Cortex Naturals! Here's 15% Off Your First Order
Open: 57.3% / Click: 11.6%
2
How to Build Your Perfect Nootropic Stack
DISABLED
3
Your Personalized Stack Is Ready
DISABLED
4
How's Your Stack Treating You?
DISABLED
Emails 2-4 DISABLED
Churn nearly doubled. Subscription rate fell from 31% to 21%. Est. $380/mo lost.
April 2026 Campaigns Klaviyo
8 campaigns sent — all to full list (zero segmentation)
$1,496
Total Revenue
| Date | Campaign | Recipients | Open Rate | Click Rate | Revenue |
|---|---|---|---|---|---|
| 2026-04-02 |
New: Mushroom Mind Blend
product_launch
|
1,847 | 32.0% | 4.1% | $340 |
| 2026-04-05 |
Spring Clean Your Supplement Stack
educational
|
1,847 | 28.0% | 2.8% | $180 |
| 2026-04-09 |
Focus Blend Restocked
inventory_update
|
1,847 | 24.0% | 3.2% | $220 |
| 2026-04-14 |
Earth Day: Our Clean-Label Promise
brand_story
|
1,847 | 22.0% | 1.5% | $65 |
| 2026-04-18 |
Weekend Sale: 20% Off Morning Packets
promotional
|
1,847 | 35.0% | 5.8% | $380 |
| 2026-04-22 |
Customer Spotlight: Sarah's Focus Story
ugc_social_proof
|
1,847 | 20.0% | 1.9% | $85 |
| 2026-04-26 |
New Research: Lion's Mane and Memory
educational
|
1,847 | 26.0% | 2.2% | $120 |
| 2026-04-29 |
End of Month: Free Shipping Over $60
promotional
|
1,847 | 30.0% | 4.5% | $106 |
| Totals | -- | 27.1% avg | 3.3% avg | $1,496 | |