Marketing
Meta Ads & Google Ads Performance — April 2026
Total Spend
$4200
Blended ROAS
1.6x
New Customers Computed
56
Blended CPA
$42.42
Campaigns
| Campaign | Objective | Monthly Budget | ROAS |
|---|---|---|---|
| Prospecting — Interest & Lookalike | CONVERSIONS | $2000 | 0.81x |
| Prospecting — Creative Testing | CONVERSIONS | $1400 | 1.55x |
| Retargeting | CONVERSIONS | $800 | 3.66x |
Ad Set Performance
| Ad Set | Budget | Spend | ROAS | CPA | CTR | Freq |
|---|---|---|---|---|---|---|
|
Interest — Health & Wellness
Prospecting — Interest & Lookalike
|
$700 | $700 | 0.7x | $77.78 | 1.6% | 1.67 |
|
Lookalike — Past Purchasers 1%
Prospecting — Interest & Lookalike
|
$700 | $700 | 1.1x | $58.33 | 1.96% | 1.78 |
|
Broad — 25-45 US
Prospecting — Interest & Lookalike
|
$600 | $600 | 0.6x | $85.71 | 1.72% | 1.99 |
|
UGC Creative Test
Prospecting — Creative Testing
|
$700 | $700 | 2.3x | $28.00 | 2.5% | 1.89 |
|
Static Image Test
Prospecting — Creative Testing
|
$700 | $700 | 0.8x | $58.33 | 1.63% | 1.87 |
|
Website Visitors 7-day
Retargeting
|
$500 | $500 | 3.8x | $18.52 | 4.4% | 4.42 |
|
Add to Cart Abandoners
Retargeting
|
$300 | $300 | 3.43x | $18.75 | 4.13% | 4.13 |
Creative Fatigue: Morning Focus Stack UGC Computed
CTR declining as frequency exceeds 3.0 — audience saturation detected over 23 days