Financials

P&L, Unit Economics & Cash Position

Monthly P&L Computed

	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26
Revenue	$1,842	$3,256	$5,683	$8,437	$11,284	$12,420
COGS	$740	$1,274	$2,184	$3,250	$4,290	$4,856
Gross Profit	$1,102 (59.8%)	$1,982 (60.9%)	$3,499 (61.6%)	$5,187 (61.5%)	$6,994 (62.0%)	$7,564 (60.9%)
Marketing	$2,800	$3,500	$4,400	$4,650	$4,820	$5,000
Fulfillment	$182	$319	$546	$1,413	$2,273	$2,383
Team	$0	$0	$600	$1,200	$1,200	$1,200
Software	$113	$120	$130	$185	$191	$199
Other	$68	$85	$95	$108	$112	$120
Net Income	$-2,061	$-2,042	$-2,272	$-2,369	$-1,602	$-1,338

Revenue vs Net Income

Ad Spend as % of Revenue

Unit Economics Computed

April 2026 — Per Order (Blended)

Revenue $68.24

- COGS $26.68

- Fulfillment $13.09

- Ad Cost $27.47

= Contribution $1.00

Per New Meta Customer

nCAC Computed

$60.71

Break-even

$28.47

Gap (Loss per New Customer)

-$32.24

nCAC is 113.2% above break-even

LTV:nCAC Ratio

1.03x / 3.0x target

Cash Position Manual Computed

As of April 2026

Starting Capital $35,000

Pre-launch Spend -$22,000

Cumulative Losses (6 mo) $-11,684

Current Cash $8,200

Monthly Burn

$1,338

Runway

3.5 months

Upcoming Obligations

Inventory reorder — Focus Blend + Ashwagandha + Lion's Mane $3,500

Due 2026-06-15

Runway Assessment

CRITICAL — Jordan has 3-4 months of runway after the required June inventory reorder. The business must either reach profitability, reduce burn, or find outside funding before September 2026. At current trajectory, the loss is narrowing ($2,369 in Feb to $1,338 in Apr) but not fast enough to reach breakeven before cash runs out.

Financial Health Scorecard

D+

Revenue Growth A

6.7x growth in 6 months ($1,842 to $12,420)

Profitability F

-$1,338/month net operating income (April)

Unit Economics D

$1.00 contribution per order after variable costs

Cash Mgmt C

3.5 months runway, $8,200 remaining

Gross Margin B

60.9% gross margin

Retention B-

38% returning customer rate at 6 months