Student Profile

Jordan Park Manual

Austin, TX

Age 28

Background Former marketing manager at a B2B SaaS company (3 years). Left corporate in August 2025 to build an e-commerce brand. No prior experience in DTC, supplements, or physical products.

Education B.S. Marketing, University of Texas at Austin

Member Since 2025-09-15

Subscription Pro ($149/month)

Brand Manual

Cortex Naturals

"Clarity Without Compromise"

Founded 2025-11-01

Niche Clean-label nootropics and adaptogens for remote workers and knowledge workers

Positioning

Premium natural cognitive supplements with zero artificial sweeteners, fillers, or proprietary blends. Full ingredient transparency. Third-party tested.

Origin Story

Jordan was burning out in corporate, cycling through energy drinks and cheap Amazon supplements that were full of sucralose and underdosed ingredients. After joining Revenue Rush and learning Kevin's product-first philosophy, built Cortex Naturals around the supplements they personally wanted to take.

Brand Values

Ingredient transparency — no proprietary blends Clean-label — zero sucralose, artificial sweeteners, or fillers Science-backed — only clinically studied ingredients at effective doses Built for daily use — not one-off performance boosters

Business Status Manual Computed

Monthly Revenue

$12,400

Profitability

Net negative. losing approximately $1,500/month after all costs.

Cash Remaining

$8,200

Runway

3.5 months

Revenue Trend

Growing but flattening — hit $12.4K in April, May tracking similar

Goals Manual

6-Month Goal

Hit $50,000/month revenue and become cash-flow positive

12-Month Goal

Hit $100,000/month and hire first full-time employee

Dream Goal

Build Cortex Naturals into a $10M/year brand like the operators Kevin talks about

Courses Manual

Scaling Millions on Meta (Kevin Gundersen) — completed Completed

Google and YouTube Experts (John Moran) — in progress, 60% complete In Progress

Ecommerce Empire Builder — completed Completed

Conversion Wizard — not started Not Started

Biggest Concerns Manual

⚠ Meta ads feel like a money pit — spending $4,200/month but not sure what's working
⚠ Google Ads showing negative ROAS — considering shutting it off entirely
⚠ Subscriber churn seems high but don't know how to diagnose it
⚠ No idea if pricing is right — competitors are all over the map
⚠ Doing everything myself and starting to burn out

Current Tools Manual

e commerce

Shopify Basic

Klaviyo (free tier, under 500 contacts for most of history, now on $45/month tier)

ads

Meta Ads Manager (self-managed), Google Ads (self-managed)

analytics

Shopify Analytics, Google Analytics 4 (basic setup)

reviews

Judge.me (free tier)

fulfillment

ShipStation + USPS/UPS (self-managed with contractor help)

design

Canva Pro for ad creatives

accounting

QuickBooks Simple Start